Healthcare leadership team and Divergent Digital strategists kicking off a 90-day growth plan in a sunlit conference room.

Growth plans and how we work

One growth plan. One connected team.

Tell us where you want to go and what is getting in the way. We’ll identify the priorities, bring the right capabilities together, and build a practical plan your team and ours can put to work.

The 90-Day Growth Plan

Your next move. A plan to bring it together.

We review your goals, market, brand, marketing, referral relationships, sales or admissions process, and data. Your 90-day growth plan connects the priorities, people, budget, and measures of progress.

Build My Growth Plan
Two Divergent Digital strategists mapping out 90-day healthcare marketing priorities, budgets, and intake workflows.
90-Day Alignment

Priorities, owners, budget, and admissions targets agreed before execution begins.

Operating Sequence

One team. From plan to progress.

Understand the business, agree on priorities, do the work, and measure progress.

/ Step One

Understand the business

Learn your goals, audience, capacity, and what is getting in the way.

/ Step Two

Agree on priorities

Choose the work, budget, responsibilities, and measures of success.

/ Step Three

Do the work

Build and launch the agreed strategy, materials, campaigns, and tools.

/ Step Four

Measure and improve

Review results with your team and decide what to change next.

Growth Plans & Scope Tiers

Marketing plans: choose the support your business needs.

Each growth plan covers an agreed monthly scope. We agree on the services and priorities that fit your budget, then put our team to work.

/start — Establish the foundation

Establish the foundation

Built for single-location providers or emerging service lines establishing clear positioning, Google Business Profile and local search visibility, conversion tracking, and foundational demand capture.

  • 90-day growth plan & priority roadmap
  • Local SEO & Google Business Profile optimization
  • Core search or paid campaign management
  • Call tracking, form tracking & monthly review
Start with /start

/build — Build the tools and channels

Build the tools and channels

Designed for organizations launching or rebuilding core acquisition channels across healthcare SEO, AI search visibility, Google and Meta ads, conversion landing pages, and inquiry tracking.

  • Multi-channel SEO, AI search & paid media execution
  • Service & location page builds or conversion upgrades
  • CallRail / CallTrackingMetrics & form attribution
  • Monthly performance review & priority adjustments
Start with /build

/grow — Connect marketing and follow-up

Connect marketing and follow-up

Engineered for healthcare and service leaders connecting active search and paid acquisition directly with CRM workflows, intake speed-to-lead, automated follow-up, and field referral materials.

  • Integrated SEO, AI search & Google/Meta ad campaigns
  • CRM workflow setup, inquiry routing & intake follow-up
  • Referral outreach materials & admissions enablement
  • Closed-loop inquiry-to-admission reporting
Start with /grow

/accelerate — Expand what is working

Expand what is working

High-velocity execution across organic search, AI visibility, paid media, creative production, website optimization, and admissions workflows to grow census, occupancy, or starts of care.

  • Expanded search, paid social & creative testing
  • Ongoing website, landing page & conversion refinement
  • Hospital & community referral campaign support
  • Admissions conversion & cost-per-admission tracking
Start with /accelerate

/scale — Grow across locations or services

Grow across locations or services

Multi-location and multi-service-line growth orchestration aligning regional search, localized paid media, facility pages, field referral toolkits, and location-by-location capacity reporting.

  • Multi-location SEO, GBP & regional paid campaigns
  • Location & program-specific landing experiences
  • Standardized field referral & admissions collateral
  • Roll-up executive & facility-level reporting
Start with /scale

/transform — Coordinate an enterprise-wide plan

Coordinate an enterprise-wide plan

Enterprise and private equity portfolio growth architecture uniting corporate brand strategy, multi-site web platforms, national/regional demand capture, CRM/EHR integration, and board-ready analytics.

  • Enterprise brand architecture & multi-site web systems
  • Portfolio-wide search, AI visibility & paid media
  • Full intake, CRM/EHR & call-center workflow integration
  • Executive Looker dashboards & board-level attribution
Start with /transform

Scope Note: Your plan covers an agreed amount of work each month, focused on your priorities. Services and deliverables are set in your scope. Major projects may use that month’s allocation or be quoted separately.

The Anti-Agency Model

We’re not a typical marketing agency.

We built the agency we wanted to work with: a connected team, straightforward fees, honest recommendations, and clear accountability. We believe we should earn your business every month.

/ Flexible Terms

Stage-matched terms

Engagement terms are matched to the scope and complexity of the work, from focused single-site plans to multi-location and enterprise programs.

/ Flat Fee

No percentage of ad spend

Our fee does not rise because you spend more on advertising. We recommend the budget that makes sense for your business.

/ 30-Day Window

No access. No payment.

You have up to 30 days for onboarding and access. Your first paid month begins when we have the access needed to start the agreed work.

/ Shared Targets

Clear expectations

We agree on priorities and explain what we recommend, why it matters, and how we will report progress.

Onboarding Without Friction

Up to 30 days for onboarding. Zero billing until we have access.

In healthcare and multi-location organizations, gathering logins for Google Business Profiles, ad accounts, domains, call tracking, and CRM systems takes coordination across IT, compliance, and leadership. Traditional agencies start charging their full monthly retainer on day one while waiting on passwords. We don’t. You have up to 30 days to complete onboarding and access—and your first paid month only begins when we have what we need to start the agreed work.

Days 1–10 · Technical & Platform Access

Guided checklist covering Google Ads, Analytics, Search Console, Business Profiles, Meta, CallRail/CTM, and website/CRM permissions.

Days 11–20 · Baseline Audit & Tracking Verification

Verify call tracking, form routing, intake handoffs, and historical baseline metrics across your locations.

Day 30 · First Paid Month Begins

With access confirmed and your 90-day growth plan locked, our connected team launches execution.

Divergent Digital account director and healthcare operations manager completing technical onboarding in a sunlit office.
Getting Started FAQ

Questions about getting started

Everything you need to know about our growth plans, engagement terms, 30-day onboarding window, and first introductory call.

Build My Growth Plan

How are Divergent growth plans structured?

Each growth plan covers an agreed monthly scope focused on your priorities—from establishing foundational visibility (/start) to coordinating enterprise-wide multi-site programs (/transform). Our fee is never a percentage of your ad spend, so it doesn’t rise when you spend more on advertising.

Do you require a long-term contract?

Engagement terms are matched to your growth stage and scope, from foundational and growth plans (/start, /build, and /grow) to multi-location and enterprise programs (/accelerate, /scale, and /transform). Across every plan, you have up to 30 days for onboarding and access, and your first paid month begins when we have the access needed to start the agreed work.

What happens after I reach out?

We reply to arrange a 10-minute introductory call. If there’s a fit, we review your goals, market, brand, marketing, referral relationships, sales or admissions process, and data. Then we build a 90-day growth plan that sets the priorities, responsibilities, budget, and measures of progress.

Which plan is right for my organization?

It depends on your growth stage. /start establishes the foundation, /build adds tools and channels, /grow connects marketing and follow-up, /accelerate expands what’s working, /scale grows across locations or services, and /transform coordinates an enterprise-wide plan. We’ll recommend one on the introductory call.

Start Your 90-Day Growth Plan

Bring us your growth goal. Let’s build the plan.

Tell us about your business and what you need help with. We welcome inquiries from organizations looking to grow. We’ll reply to arrange a 10-minute introductory call.

Headquarters
400 Rella Blvd, Suite 122, Suffern, NY 10901
Direct Phone
What Happens Next
  • 10-minute introductory call to understand your goals and bottlenecks
  • Review of your market, channels, referral flow, and intake process
  • Practical 90-day growth plan and tailored scope recommendation

    10-Minute Introductory Call

    Tell us about your business.

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