Conversion-blind sites
Pages that pass design review and lose every patient who lands on them.
Website
Behavioral-health growth
Better Marketing Builds Stronger Census.
Higher census comes from more admits, admits from the right potential clients calling, and those calls from marketing rooted in who you are and why a family should choose your facility. We build that, keep it transparent, and stay accountable for our part in your bottom line.
Admissions growthCalendar 2025
Admits / mo
134
Opp → admit
49%
Salesforce + Sunwave
Systems We Work In
The problem
Why Most Healthcare Marketing Fails
Most healthcare organizations are not struggling because they lack leads. They are struggling because:
Intake that leaks
Calls go to voicemail, forms hit dead inboxes, admissions never sees the lead.
Intake
Stuck on page five
Outdated content, missing schema, broken internal links: invisible to the patients searching.
SEO
Targeting the wrong patient
Spend buys curiosity clicks; one in ten ever convert to a qualified call.
Paid
Admissions and marketing in different rooms
Two teams, two dashboards, neither owning the qualified-call number.
Operations
Clicks instead of revenue
Agency reports a great month; the operator’s census tells a different story.
Attribution
Marketing should not exist in isolation. It should function as part of your operational growth system.
Our work
We Design Healthcare Growth Systems.
Five disciplines aligned to the operator's funnel: from first research to admit, with the attribution loop closing back to spend.
01Research
02Decision
03Inquiry
04Assessment
05Admit
Research
Healthcare SEO
Show up when patients and families are still figuring out what they need.
- What we deliver
- Treatment-service silos, schema, internal linking, and content rebuilt around the queries patients actually run.
- What we measure
- Impressions, average position, organic clicks by intent stage.
- System of record
- Google Search Console + GA4.
Not sure which to fix first?
Run Your DiagnosticProof
Real Growth. Real Admissions. Real Revenue Impact.
Three facilities. Three different growth problems. Every figure validated against the operator's own system of record.
Operators deserve the bottom line, not bullshit.
Run Your DiagnosticWho we serve
Created to Help Healthcare Companies Scale Predictably.
Addiction Treatment Centers
Most of our work, and a lot of our intuition, sits inside addiction treatment. We grow admissions while improving lead quality and payer alignment, and we know what the intake funnel looks like from the call through the admit decision. The result is more of the right patients, not just more leads.
See how we work in addiction treatmentABA Facilities
Driving evaluations and reducing intake leakage starts with showing up for the right local searches. We build the funnel from initial parent search through scheduled evaluation, and tighten the handoff at every step so the families who reach you actually convert.
See how we work in ABA therapyMental Health Centers
Outpatient and inpatient programs each carry their own funnel shape. We build sustainable patient acquisition systems that match, the kind that produce admits month over month.
See how we work in mental healthHomeCare Providers
Private-pay and Medicaid families look for care in different places, and decide differently once they find you. We generate referral opportunities through local search and targeted campaigns, then connect them to an intake flow that earns the call.
Multi-Location Healthcare Groups
When you’re operating across markets, the questions shift: which location is producing, cost-per-admit by site, where to expand next. We centralize reporting and build the growth infrastructure that lets the brand scale predictably.
Why us
We Did The Work Before We Did The Marketing.
Every member of our team did this work inside healthcare organizations before joining Divergent. No outsourcing. No overseas pods.
What that experience changes.
How we advertise
Channels and creative shaped by what clinical operators are allowed to say. Compliance reality is built into the messaging before it goes live.
Who we target
The referral pathways and search journeys real patients and families follow, mapped from the intake side.
What we report
Admits and census growth, reconciled every week against the client’s CRM and call-tracking systems.
The offer
Free Healthcare Growth Diagnostic
A complete diagnostic of where you stand, what is limiting growth, and what to prioritize first. One deliverable. No retainer required.
Sample finding
90% of organic traffic lands on pages no patient ready to call would read.
DOut of Funnel
CTop of Funnel
FBottom of Funnel
Top wrong-intent page
“How long does alcohol stay in your system?”
A detection-window question. No treatment-evaluation framing.
The fix is structural. Build search-visible versions of the pages a family member ready to call would actually read, with the depth, internal linking, and intake routing those searches reward.
See full sample reportQuestions