From outpatient, MAT, and IOP clinics through PHP, residential, and inpatient facilities, we build the search visibility and the intake path that fill the right level of care. We measure the work the way you do, in admits and kept caseloads, reconciled in your own systems.
Run the ledger on last quarter's admits. Most entries trace to the same few sources: the discharge planner who knows your intake director, the EAP that keeps you on a list, the clinicians who refer because they always have. Good entries, every one. None of them yours.
We do not ask you to set the referral book down. It took years to build and it still matters. We build the channel that sits beside it: search demand from people already looking for what you treat, an intake path that answers them, and attribution that follows every inquiry from first touch to the admit your team confirms.
When the next discharge planner leaves or the next payer trims its panel, your census should not flinch. That is the difference between marketing you rent and a channel you own.
Your referral book is an asset. It was never a growth plan.
Form fills and call counts make the monthly report look full. Which dollar produced a verified admit at which level of care never makes the page, because the answer lives in your EMR and the marketing never reaches it.
Symptom articles and condition glossaries rank, and the people they bring are researching, not deciding. The census impact of traffic like that rounds to zero. The pages that admit are the ones built for someone choosing care.
After-hours calls ring out. Benefits checks take days while the family keeps searching. A strong front end pours into a funnel that narrows at intake, and nobody is measuring where it narrows.
Outpatient and inpatient run different funnels. A clinic fills a caseload; a facility fills beds. We instrument the same four stages either way and reconcile each one against your systems, so demand matches level of care instead of just arriving.
Admits live in your EMR. Inquiries live in your CRM. Calls live in your phone system. We read all three and reconcile spend against the admit your team confirms.
Every measurement, integration, and report runs on HIPAA-aligned infrastructure. A BAA is signed before any protected health information moves.
Where MAT or co-occurring substance-use care is in scope, Part 2 confidentiality extends to marketing data. We build tracking that never exposes patient identity to an ad platform.
Mental health advertising runs inside Google's sensitive-category health policy, and MAT programs carry the LegitScript requirement addiction treatment knows well. We run both clean and keep every claim inside policy.
One census view across locations and levels of care. Each market keeps its own funnel; ownership sees one reconciled report.
A complete read on where your funnel leaks between search and admit, which searches your market is winning without you, and what to fix first.
A self-assessment query. No care-evaluation framing.
The fix is structural. Build search-visible versions of the pages someone choosing a program would actually read, with the depth, internal linking, and intake routing those searches reward.
See full sample report