01Attribution
Admit volume swings with no source of truth
You can tell what spent. You cannot tell what worked. Census moves and no one can name the channel that moved it.
Industries · Addiction Treatment Centers
We grow admissions in addiction treatment, not lead counts.
From residential and PHP through IOP and outpatient, we build admissions systems that move the right patients into care and prove it against your own systems of record, month over month.
Monthly admits · Sunwave↑ 3.2× SCALED
Admits, 2025
1,299
Opp → admit
49%
Kipu
Why most of it fails
Most addiction treatment websites say the same thing.
Dual-diagnosis. All levels of care. Evidence-based, integrated programming.
The same buzzwords run on five facilities within 50 miles of yours.
We rebuild sites for treatment centers often. Most of the work we see could be written about any addiction facility. The traffic is aimed at the wrong searches. The pages it reaches were never built to convert. After the click, nothing is tracked. And the copy itself doesn’t say anything a family in crisis can use to choose you over the place down the road.
Divergent exists to end that. We learn your facility, your clinicians, and the care you actually deliver. Then we build the site and the funnel around what makes you the right answer for the person reading it at 11pm. Why you exist. The lives you have changed. The reason the next call should be to you.
Telling the real story is our job.
What we actually fix
The frustrations operators name when they call us.
02Paid
Spend earns calls, not admits
Lead counts climb while census stays flat. Bidding optimizes against an event upstream of the number you actually run on.
03Intake
Payer-qualified prospects drop at handoff
The call gets answered. The qualification gets done. Then the warm transfer to clinical intake fails, and the admit walks.
The admissions funnel we own
Four stages. One number that counts at the end.
Most marketing reports stop at the call. We instrument every stage from first query to admit decision, so spend reconciles against the outcome you actually run on.
- 01SearchTreatment-service site architecture, query-depth content silos, location schema across every facility.
- 02CallPer-keyword call attribution, intake scripts tuned for payer qualification, real-time routing visibility.
- 03SQLQualification speed, payer-match logic, friction removed on the path from interested call to clinical intake.
- 04Admit decisionClinical handoff instrumentation, census tracking, cross-location attribution rollup.
Your systems, aligned
We measure inside the systems you already run.
Admits live in your EMR. Opportunities live in your CRM. Calls live in your phone system. We read all three and reconcile spend against the admit your EMR can confirm.
How we operate inside addiction treatment
Built for the rules addiction treatment actually runs under.
HIPAA + BAA
Every measurement, integration, and reporting surface runs on HIPAA-aligned infrastructure. A BAA is in place before any PHI moves.
Privacy
42 CFR Part 2
Substance-use records carry confidentiality rules beyond HIPAA. We build attribution that respects Part 2, so tracking never exposes who sought care.
Confidentiality
SUDS-certified Google Ads
We run the LegitScript-mediated SUDS certification from application through approval and structure campaigns to keep the account compliant.
Ad policy
Cross-location reporting
Cost-per-admit by site, rolled into one census view. Where to expand next, evidenced rather than guessed.
Reporting
The offer
Free Addiction Treatment Growth Diagnostic
A complete read on where your admissions funnel leaks, which searches you're losing to the facility down the road, and what to fix first.
Sample finding
90% of organic traffic lands on pages no patient ready to call would read.
DOut of Funnel
CTop of Funnel
FBottom of Funnel
Top wrong-intent page
“How long does alcohol stay in your system?”
A detection-window question. No treatment-evaluation framing.
The fix is structural. Build search-visible versions of the pages a family member ready to call would actually read, with the depth, internal linking, and intake routing those searches reward.
See full sample reportQuestions operators ask