What It Costs to Build Stronger Census.
Every engagement is built from the same three parts, sized to your facility and its market. The whole model is on this page, in full, before you book a call.
What the One-Time Setup Covers.
Every engagement opens with real work before a dollar of ad spend runs. We charge it once, up front, and clarify exactly what it's for. The first three to four weeks are always the heaviest lift, and getting these pieces right lays the groundwork for everything that follows:
We audit your data, SEO, paid, and creative, then research your actual market and the operators you compete with for admits. We start from what is true, not from a template.
Account and campaign structure, plus pixels, conversion events, call tracking, and a HIPAA-aware CRM connection. The instrumentation everything else reports against.
The certification and setup required before treatment ads can run on Google, Meta, or Microsoft. We manage it; eligibility rests on your licensure and accreditation.
The plan, with the KPIs you approve, before we build anything. It becomes the scorecard for your first quarter.
Three Tiers, Sized to Your Market.
Your monthly retainer, sized to your market. Setup is one-time and paid media is billed separately, both defined on this page. Open any card for the full scope and what moves the price.
- Healthcare SEO and content
- Conversion-rate optimization
- Monthly reporting on admits and qualified calls
- Click + call-tracking analytics
- Everything in Foundation
- Content engine and email automation
- A full conversion-rate optimization program
- Qualified-lead tracking analytics
- Everything in Scale
- Advanced analytics and custom dashboards
- Full creative across video, design, and brand
- End-to-end tracking analytics (click to admit)
Indicative retainer ranges. Setup and paid media are separate lines; your exact numbers are set in a short scoping call, sized to your market and admit goals.
Compare the tiers, line by line.
| What you get | Foundation$3–6k/mo | Scale$7–12k/mo | Enterprise$13–25k+/mo |
|---|---|---|---|
| Healthcare SEO | Included | Included | Included |
| Content engine | Basics | Included | Included |
| Paid channels in scope | Google, Meta | + LinkedIn, YouTube | All channels |
| Email marketing automation | – | Included | Included |
| Conversion-rate optimization | Basics | Included | Included |
| Conversion + HIPAA-aware call tracking | Included | Included | Included |
| Basic KPI dashboard | Included | Included | Included |
| Custom dashboard | – | Included | Included |
| Advanced analytics | – | – | Included |
| Full creative (video, design, brand) | – | Add-on | Included |
| Account-based marketing | – | – | Included |
| LegitScript-compliant ad management | Included | Included | Included |
| Reporting cadence | Monthly | Bi-weekly | Weekly + strategist |
The one-time setup and paid-media management are separate lines for every tier, each defined in its own section.
A media fee priced to the work.
Paid-media management is a flat monthly fee, billed as its own line. It scales with two things: how much you spend, and how many platforms you run. As you scale, its share of your budget falls.
- Ad spend is paid straight to the platforms, at cost.
- You own every ad account and all the data inside it.
- Each platform you run adds its own account, creative, and reporting.
| Managed spend | Management | Effective rate |
|---|---|---|
| Up to ~$15k | from $2,000/mo | ~13% |
| ~$15k–$50k | from $3,000/mo | ~6–12% |
| ~$50k–$100k | from $4,500/mo | ~4.5–9% |
| $100k+ | Custom | < 5% |
Base covers your primary channel. Your exact fee is set in a short scoping call, from your spend and channel mix.
We Are Open to Putting Skin in the Game.
Census is the real measure: admissions multiplied by length of stay, validated against your CRM and call center. When the relationship is right, we are open to structuring part of our retainer around qualified-call or admit growth, so our incentive sits where yours does.
The specifics are a conversation, shaped to your payer mix and goals. We would rather agree on the right structure with you than hand you a formula.
Add-Ons, Priced Separately.
Project work and channel add-ons, each priced on its own so a retainer stays a retainer.
Compliance, Built In From the Start.
LegitScript certification requires valid state licensure and accreditation (CARF, Joint Commission, ACHC, or a recognized equivalent). We manage the application and renewal; eligibility rests with your facility.
From Signature to Live in 30 Days.
Every stage is scheduled and shown, from signed contract to live campaign.
Pricing Questions, Answered Straight.
See Where You Stand, Then Talk Numbers.
See where you stand with a free diagnostic, or skip ahead to a scoping call to talk numbers. No retainer required to start, and no sales floor on the other end.