One connected team. Many ways to grow.
Strategy, creative, SEO, ads, websites, referrals, and sales support. We bring the healthcare digital marketing services you need together around one plan, so every part of the work supports your business goals.
Every capability is planned, built, and measured by one connected team—never handed off to disconnected subcontractors.
Healthcare marketing consulting that starts with the business: market and competitor research, positioning, growth priorities, and a practical operating plan. Connect your goals, budget, capacity, and team around a clear direction.
Healthcare SEO services covering search optimization, Google Business Profiles, local SEO, location pages, content, and AI search visibility. Help the right people find your business when they look for care.
Healthcare PPC and paid social: Google search campaigns, Facebook and Instagram ads, and retargeting. Reach people who fit your services and keep improving the campaigns based on results.
Healthcare web design and development: build or improve your website, campaign pages, inquiry forms, and lead routing. Make your services clear and the next step easy.
CRM setup, inquiry tracking, automated follow-up, and admissions workflow improvements. Help your team respond quickly and keep opportunities moving.
Healthcare branding that covers messaging, visual identity, ads, brochures, and sales materials. Give people a clear reason to choose you and give your team the tools to explain it.
Healthcare social media marketing, email campaigns, newsletters, and lead nurture. Stay visible and build trust with prospective customers and referral partners.
Referral-source plans, hospital and community outreach, location marketing, and field materials. Help your team build the relationships that bring in business.
Healthcare marketing analytics: call and form tracking, lead quality, admissions conversion, and revenue reporting where data is available. See which efforts bring in business, what each inquiry costs, and where leads are getting lost.
We start with the business goal and the barriers to reaching it. Then we bring the right capabilities together, with clear responsibilities for your team and ours.
Improve local SEO, Google search, Maps, AI search visibility in tools like ChatGPT and Google AI Overviews, and the pages that explain your services.
Build targeted Google and Meta ads and landing pages around the people, services, and locations you want to reach.
Review response times, intake handoffs, CRM workflows, and follow-up with your team.
Connect call tracking, form, campaign, and admissions data so you can see what is working and what each admission costs.
Most agencies celebrate when a phone rings or a form is submitted—even if that inquiry never reaches an admissions coordinator, doesn’t fit your clinical criteria, or gets lost between shifts. We connect search, paid campaigns, and field referral development directly to your intake workflows across CallRail, CallTrackingMetrics, HubSpot, Salesforce, and clinical EHRs like PointClickCare and MatrixCare.
Campaigns and service pages clearly set expectations around care levels, locations, and eligibility before an inquiry is placed.
Inquiry forms, call routing, and automated text/email follow-up help admissions teams respond while intent is highest.
Hospital discharge planners, community liaisons, and families see the same clear positioning across brochures, local search, and landing pages.
Every inquiry tracked from search term or referral source through intake follow-up.
The plan connects your positioning, creative, channels, website, referral development, and sales follow-through. We build and run the work, review progress, and decide what to improve next.
How we scope capabilities, optimize for AI search, and connect campaign activity to real admissions and revenue outcomes.
Build My Growth PlanDivergent offers growth strategy and positioning, SEO and AI search, Google and Meta ads, websites and landing pages, intake and follow-up, brand and creative, social and email, referral and local outreach, and reporting. One connected team runs them from a single growth plan, so each service supports the same business goals.
No. Your growth plan decides the work. Some clients start with SEO and Google Business Profiles; others need ads, a new website, or intake and reporting fixed first. Each monthly plan covers an agreed amount of work focused on your priorities.
Yes. AI search visibility is part of our SEO work: clear service pages, structured data, answer-ready content, consistent business listings, and Google Business Profile optimization. Together these help your organization get found and cited in Google, Maps, and AI assistants such as ChatGPT and Google AI Overviews.
We connect call tracking, form tracking, campaign data and, where it’s available, admissions or sales data. That shows cost per inquiry, cost per admission, and which channels bring in business your team can serve. We agree on targets up front and report progress against them.
Tell us what you are trying to grow and what is getting in the way. We’ll reply to arrange a 10-minute introductory call.